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Boycott. Price-fixing. Antitrust. Treble Damages. You. Your Firm. Your Association.
Reviewed October 2006 ~ Reviewed: December 2007 |
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Do I have your attention yet? These words are ‘fightin’ words. They are words that should scare you, and scare your association. In the 70s and 80s, REALTORS® paid more attention to these words because the Federal Trade Commission was actively involved in looking for antitrust problems involving the real estate industry. You don’t hear them so much now as enforcement activity has lessened – probably due to the fact that the REALTOR® association did a good job educating its members about situations that could lead to antitrust violations and treble damages. However, REALTORS® and REALTOR® associations cannot have a false sense of security about antitrust problems. Today’s new business models and stiff competition for new business create a ripe environment for liability for members and their firms alike. “Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade … is hereby declared illegal.” …the Sherman Act. Keep that statement in mind as you take this short quiz to see how much you know about antitrust – (it could save you money, and your license.)
NAR MLS Policy also provides: A Multiple Listing Service shall not: “Fix, control, recommend, suggest, or maintain any percentage division of commissions or fees between cooperating Members or Non-members. Further, the REALTOR® Code of Ethics, Article 15 provides: REALTORS® shall not knowingly or recklessly make false or misleading statements about competitors, their businesses, or their business practices. This is serious stuff. Both price-fixing and group boycotts are defined as per se violations of the antitrust law. REALTOR® associations should be very cautious about taking any collective action against members that deals with that member’s business practices (and by their nature, REALTOR® associations are ‘combinations’ – which means they’re halfway to antitrust violations before they even start talking!) Individual REALTORS® should also be very cautious about discussing fees or commissions or business arrangements of competitors with competitors. The consequences are simply not worth it! For more details about the REALTOR®’s role in antitrust situations and what to watch for, see the references below. You Said What? AN Antitrust Brochure www.realtor.org/letterlw.nsf/23e5e39594c064ee852564ae004fa010/1f0aa539e9383ac086256de4005360b3/$FILE/BROCHURE.PDF Antitrust and the Real Estate Brokerage Firm www.realtor.org/LetterLw.nsf/pages/0802antitrust?OpenDocument SIDEBAR What is a Limited or Unserviced Listing? Today’s competitive market is a ripe environment for new and creative business models. One relatively new model is what is frequently called “unserviced” or “limited service” listings, and those who take such listings are often called “limited service brokers.” Limited service brokers offer their seller-clients little or no traditional marketing services other than placing the listing in the MLS. A fee is charged to the seller, and could be paid at the time of the listing or at the close of escrow. Are these listings permitted to be in the MLS? Yes, as long as they are legal exclusive right to sell or exclusive agency listings under state law and offer compensation to MLS Participants. NAR MLS Policy does not allow for a listing to be rejected on the basis of the level of service offered by the listing agent. What if the seller is the one who pays the buyer’s agent the commission? This is permissible as long as a listing agreement provides for the seller to satisfy the listing broker’s offer to compensate the cooperating broker. Because the listing is an MLS listing, the listing broker is also obligated to arbitrate any dispute over such compensation. Do I have to show these “limited listings?’ As a buyer’s agent, I don’t want to do all of the listing agent’s work without getting paid for it! It depends. Buyer’s agents should have a discussion with their buyers early in their relationship about the type of property the buyer is looking for, and the agent should discuss under what terms they are willing to work – including compensation or other arrangements. If the buyer agrees that is reasonable, the buyer’s agent should feel comfortable choosing properties that offer the type of compensation and terms they wish. On the other hand, if a buyer wants to see everything that meets their criteria, the buyer’s agent should refer the buyer to an agent that will show all listings, or agree to do so herself. If the buyer’s agent hasn’t had that conversation with their buyer, the agent probably needs to show everything, regardless of compensation or terms.
Is there a way that I can know ahead of time about this kind of listing? NAR MLS Policy offers optional language for REALTOR® Association MLSs to adopt that provides for a disclosure rule – which is a identification of listings placed in the MLS that offer less than “full service.” Use of such a code such as “LR” would serve only to distinguish such a listing from other listings with respect to which listing a broker will provide “substantial services.” Substantial services include, but are not limited to, the listing broker’s participation in the presentation of offers to purchase, the seller’s consideration of such offers, or the seller’s making any counteroffers. For more details about limited service listings, see www.realtor.org/LetterLw.nsf/Pages/0500lowserve?OpenDocument A full listing of the optional MLS language can be found in NAR’s Multiple Listing Policy Handbook online at www.realtor.org/mempolweb.nsf/pages/2004MLShandbookparts10to12. (Part 12, Section 1.2.1 Limited Service Listings) |
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