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As a REALTOR®, you know the value you bring to your clients and communities every day. The Arizona REALTORS® has developed Agent activities for a Seller’s Agent from Pre-Listing through After-Closing. And for a Buyer’s Agent from Presentation through After-Closing.

You may choose to build a Value Proposition to offer your clients; or add to a Value Proposition you already have by scrolling down, and cut and paste from the numerous items found under each topic, brand it and make it yours!

Additional resources available include:

NAR: 179 Ways Agents Who are REALTORS Are Worth Every Penny of their Compensation (Listing Agent): 179 Ways Agents Who Are REALTORS® Are Worth Every Penny of Their Compensation (nar.realtor) 

105 More Ways REALTORS Are Worth Every Penny of Their Compensation 105-more-ways-2023-11-13.pdf (nar.realtor)

The REALTOR® Difference:  Helping you communicate your value as a REALTOR® The REALTOR® Difference (nar.realtor) (NAR login required)

Training Programs specifically addressing your value include:

ABR (Accredited Buyer Representative): Accredited Buyer’s Representative (ABR®) (nar.realtor)
SRS (Seller Representative Specialist): Seller Representative Specialist (SRS) (nar.realtor)

Brokers Resource to help Agents Communicate Their Value: https://www.nar.realtor/magazine/broker-news/how-brokers-can-help-agents-communicate-their-value



Arizona REALTORS® is constantly working to help provide the tools you need to grow your business.

The Professional & Business Development Committee and the Business Technology & Communications Committee collaborated to create an online tool that can be used by members to articulate the REALTOR® value to the consumer.

Members can use the Arizona REALTORS® branded version or follow the directions on the page to upload their brokerage logo. For questions please contact editor@aaronline.com.