Millennials, Gen X, Baby Boomers and Matures ... Meeting the needs of the difference generations leads to stellar service and successful transactions! Today's market and today's buyers are diverse and multi-dimensional. Stop treating all buyers the same in your marketing and communication. Learn how to tap into generational markets to increase profits. As a real estate professional, your business depends on your ability to connect and communicate with clients of all agents (sometimes with their family and friends). Bottom line is that the more you know about your clients and customers, the more successfully you will meet their needs.