QUICKLINKS

1. AAR’s “critical-to-serve” customer, for whom programs are designed and offered in partnership with Local REALTOR® Associations, is the member aspiring to the AAR vision.
2. AAR’s ultimate beneficiary is the general public served by REALTORS®.

AAR Strategic Focus Points:

• Member professional development.
• Effective utilization of technology.
• Strong political advocacy.
• Effective research and delivery.
• Brokers as first line of service.
• Risk management.
• Strong effective communication.
• Strong support and execution.

Other Considerations:

The Association needs to be in a position to quickly adapt through a flexible structure to provide programs and take positions in response to the Vision.

The Association needs to position itself to be quick to possess and disseminate information critical to its customers.

The Association needs to understand that knowledge of the use of technology is the key to gaining the edge.

EMPHASIS AREAS FOR NEXT 24 MONTHS (2009-2010)

These are not intended to be substituted for PPSAs currently offered. These are emphasis areas to overcome the “weaknesses” and “concerns” identified earlier.
These are presented in priority order (those numbered) as established by the planning group.

1. MEMBER PROFESSIONAL DEVELOPMENT

• Real estate as a profession

Emphasis for 2009 (presented in priority order)

• Subsidize GRI student completion. Refer to PDKRA for inclusion in 2009 budget by June 2008.
• Expand AAR building conference space as tenant leases expire.

• Relevant technology
• Effective Workspace tool
• Being green

Emphasis for 2009 (presented in priority order)

• IMKRA to write protocols & software specs for version 1.0 for Work Space modules by 1st quarter 2009. Software bids by 2nd quarter 2009 and release by December 2009.
• IMKRA to form Work Group to investigate hardware & software options that create increased productivity for agents. PDKRA to develop a “tech” summit based on Work Group recommendations to be included in Winter Conference 2009.

3. STRONG POLITICAL ADVOCACY

• Enhance Political influence
• Effective political communication (Associations)

Emphasis for 2009 (presented in priority order)

• Local Governmental Affairs Committee and local Gads’ meeting at REALTOR® Caucus, fall 2009.
• Budget funds for all Inner Circle training by August 1, 2008.
• New lobbyist identified and hired by August 1, 2008.
• Re-evaluate the Issues Mobilization funding floor and ceiling levels by August 1, 2008.
• GKRA to evaluate its programs for relevance and structure for effectiveness by July 2008.
• Assign liaisons to Inner Circle by December 2008.

4. EFFECTIVE RESEARCH AND DELIVERY

• Being the information source for real estate in Arizona
• Acquire, analyze, delivery

Emphasis for 2009 (presented in priority order)

• Identify current market data resources and implement delivery methods in a timely manner.
• Work Group for above to be formed by June 1, 2008 with an outline and budget needs prepared by August 1, 2008.

5. BROKERS AS FIRST LINE OF SERVICE

• Broker university
• Brokers regain control/influence of/on MLS
• Focus communication to brokers through multiple channels, media, method

Emphasis for 2009 (presented in priority order)

• RVPs to make minimum of 5 calls a quarter to brokers, property managers, etc. beginning January 2009. Information obtained to be shared with Local Associations as well.
• IMKRA conduct review of all current PPSAs offered to members in order to refresh and deliver through brokers to increase agent productivity and profit. Complete review by 1st quarter 2009.
• Executive Committee to form an independent Work Group to set up performance matrix for brokers to evaluate AAR’s PPSAs. Complete by July 2009.
• PDKRA to implement an educational outreach program to rural areas; one day Broker University “How to”. Implement by March 2009.

6. RISK MANAGEMENT

• Publish scenario of actual cases held by Professional Standards and cleared by Legal Counsel, in Association’s magazine and on website beginning first quarter 2009.
• Establish Task Force to look at coordination of Dispute resolution at 1st contact to AAR by October 2008.
• Distribution of time sensitive RM information via Email at least quarterly, first to brokers then to other members, Begin 3rd quarter 2008.

7. STRONG EFFECTIVE COMMUNICATIONS

• What does AAR do for me?

Emphasis for 2009 (presented in priority order)

• Accelerate Work Space technology implementation with Work Group formed by May 31, 2008.
• Dynamic content presentation based on user profile (push information based that profile).

8. STRONG SUPPORT AND EXECUTION

• Short term-long term financial stability
• Effective use of volunteer resources
• Effective “Ramping Up” – Just Do It.

Emphasis for 2009 (presented in priority order)

• Task Force formed to review KRA names and the KRA/Work Group process for effectiveness by September 2008.
• Task Force formed to review AAR’s financial planning and investment Policy by October 2008.

TOP Six (6) PRIORITIES OVERALL

1. Identify current market data resources and implement delivery methods in a timely manner. Work Group for above to be formed by June 1, 2008 with an outline and budget needs prepared by August 1, 2008.
2. Subsidize GRI student completion. Refer to PDKRA for inclusion in 2009 budget by June 2008.
3. IMKRA to write protocols & software specs for version 1.0 for Work Space modules by 1st quarter 2009. Software bids by 2nd quarter 2009 and release by December 2009.
4. Accelerate Work Space technology implementation with Work Group formed by May 31, 2008.
5. Publish scenario of actual cases held by Professional Standards and cleared by Legal Counsel, in Association’s magazine and on website beginning first quarter 2009.
6. RVPs to make minimum of 5 calls a quarter to brokers, property managers, etc. beginning January 2009. Information obtained to be shared with Local Associations as well.