Business Articles

Advertising | Communication | Marketing | Planning | Prospecting | Website

Advertising:

ADRE's Rules on Firm Numbers on Real Estate Signs Clarified

How are Your Classified Ads Performing?

Marketing War Strategies - Giving Your Brokerage the Competitive Edge

Tap Direct Mail's Potentia

Communication:

Quick Sales Scripts
Brief scripts from NAR help you handle tough questions and comments from consumers.

Marketing:

Be a Local Hero (May 2010)
How Community Content & Connections Can Supercharge Your Career

Birds of a Feather (March 2010)
Arizona REALTOR® Finds Market Niche with Birders

12 Ways to Incorporate Video into Your Business (February 2010)
Video Killed the Radio Star…and Now It’s Taking over the Web Too

Help Yourself to HouseLogic (February 2010)
NAR’s New Site Provides Tools to Position You as a Housing Expert

12 Ways to Make Your Shots Shine (February 2010)
Photography Tips & Tricks from the Pros

You Can Take Great Listing Photographs! (January 2010)
How to Deliver Better Photos without Breaking the Bank

Planning:

What Do Sellers Really Want? (June 2010)
Re-Strategize and Adjust to Stay Relevant to Today’s Sellers

Business Planning (December 2009)
The Secret to Success in the Next Decade

Save Money Now (November 2009)
Cutting Excess Costs Will Put Your Bottom Line in a Healthier Position

Prospecting:

6 Ways to Capture Clients on the Spot (April 2010)
Tips for Turning Open Houses into a Dependable Flow of Income

Best Practices: Creative Prospecting (September 2009)
Five AAR Members Share Their Tips for Finding New Clients

Website:

A Better Way to Convert Internet Leads (May 2010)
Meeting Consumers Earlier in the Process Means You Need to Adjust Your Approach