What’s the Big Deal?
You don’t have to become a social media expert. In fact, you don’t even have to participate. But you should understand why people care.
Social Media Revolution Video
Give Me the Basics
Here are some helpful videos and webpages if you’re ready to learn more.
Common Craft Videos Explain These Topics in Plain English
NAR Field Guides Collect Helpful Articles
Wikipedia on Social Media
Where Do I Sign Up?
There are many social media websites out there. Start with Facebook (more personal) and LinkedIn (more professional), then branch out as you gain confidence.
GENERAL SITES
Facebook
Flickr
Linked In
Twitter
YouTube
REAL-ESTATE SITES
ActiveRain
Real Town
How Do I Connect with Others?
Many sites make it easy to find friends using your email contact list. You can also start making connections through AAR. We’ll point you to great REALTOR® blogs, tweets and influencers. “Lurking” (following without participating) is a good way to get comfortable with the technology before you put yourself out there.
AAR on Social Media
Facebook
Flickr
Twitter
YouTube
You may also want to begin following one or more of NAR’s blogs:
Styled, Staged and Sold | Speaking of Real Estate | Center for REALTOR® Technology | The Weekly Book Scan | Voices of Real Estate | YPN Lounge | Appraisal Insight | Resort Life | Info Central Blog | Leadership Lab | This Month In Real Estate History
Help Me Take It to the Next Level
Continue your social media education with these useful resources.
GRI 320: Advanced Customer Care through Technology
This one-day elective class is designed to help real estate professionals optimize their websites to provide maximum lead generation; use web-based tools and video communities to enhance their overall marketing plan; use blogging as an effective branding and marketing tool; and create podcasts to use for personal and property marketing. Learn more.
NAR Webinar: 20 Powerful Real Estate Blogging Tips to Generate Business
NAR Webinar: Getting Started in Social Media (Original Air Date: July 16, 2009)
NAR Webinar: Use Social Media to Get Results (Original Air Date: July 30, 2009)
Article: Time to Tweet? With Every Tweet, Provide a Takeaway
| 
