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Technology
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What tools do we need? How do we use them? What impact will they have on our business? AAR is committed to helping its members gain the knowledge they need not just to survive, but thrive, in today's rapidly changing technological environment. The recent controversy over the impact of technology on the traditional real estate agent is best summed up by John Tuccillo, former Chief Economist for the NATIONAL ASSOCIATION OF REALTORS®: "Technology will not replace REALTORS®, but REALTORS® with technology will replace REALTORS® without technology."
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