Help Yourself to HouseLogic

Want to stay in contact with past clients by offering them value outside the buy/sell transaction cycle? NAR has developed a valuable resource that allows you to deliver outstanding homeowner-focused content, branded to your business, at no cost to you. Meet HouseLogic.

HouseLogic provides unbiased information on ways to increase, maintain and protect the value of a home. Topics range from home improvements to taxes, financing to insurance.

Benefits for You, the REALTOR® Member
As a REALTOR® member, you have access to the REALTOR® Content Resource. Simply visit members.houselogic.com. You’ll be prompted for your NRDS number. From there, you can select the articles you wish to use, indicate how you will deliver the content (e-newsletter, website/blog, handouts, etc.) and download it to your computer. Position yourself as a go-to resource for homeowners looking to make wise choices about their home. You’ll be able to continue a home-focused conversation with clients after they move into their new house and build trust with potential homebuyers.

Benefits for Consumers
Consumers who sign up at HouseLogic will discover not only great content but valuable interactivity. They can see content tailored to their interests, create a “binder” of articles they like, write notes directly on webpages, set deadlines and check off tasks they’ve completed, visualize how a project may increase home value, monitor the home value they are building and earn badges when specific goals are reached.

Benefits for NAR
NAR serves two goals with HouseLogic: to establish REALTORS® as trusted advisors on all things home-related and to increase the effectiveness of NAR as the “Voice for Real Estate” by bringing consumers into its calls for action.

While REALTORS® have had access to the site since November, HouseLogic will officially launch to consumers this month (February 2010). Check it out and discover how you can benefit from this high-quality, homeowner-focused content!