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Is GRI Really Worth It?Combining Knowledge with Real-World Skill for True Success
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According to Charlie Bross, President, RE Training Center, “There is tremendous opportunity in every market, including today’s. Sometimes you just have to change the way you think and work in order to see it…” I’m sure you have all heard that agents are no longer order takers. Agents are looking to acquire skills to build their business. Does this describe you?
Knowledge and skill are partners to success. There are no shortcuts. Today’s continuing education (C/E) classes help increase your knowledge base, but in my opinion, today’s C/E classes lack skill training. Most classes focus on delivering information but are not communicated in such a way that creates relevance to your day-to-day practice. To acquire skills, I believe classes must be performance-based, incorporate simulated activities and provide hands-on experience in the forms of scenarios, lab or other student-based activities.
According to the Swanepoel Trends Report 2008, in a survey conducted with over 1,000 real estate salespeople, the following skills were ranked as the most important for agent success:
How many of these topics are covered in ADRE license renewal categories? Not many. Most, if not all, of the above skill topics are covered in Arizona’s GRI (Graduate REALTORS® Institute) program. This is why I believe there should be two components of real estate education: C/E classes which are needed to renew your real estate license AND career development classes which are needed to acquire knowledge and hone the skills necessary to succeed in this business.
Look around your office and see how many of the top-producing agents have earned the GRI or one of the other prestigious designations. Think back to some of the transactions you have had with agents who hold a designation and others who do not. Did the transaction go more smoothly when working with an agent who has not only knowledge but also skills?
What are you waiting for? Make the commitment this year to earn the GRI designation. Classes are offered locally and in one- and two-day increments. Visit www.AZGRI.com and find out more about the GRI designation program, the classes and the class schedule. This article was originally published on the John Hall & Associates blog.
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